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How you deliver messages to program participants. Most common communication channels are:
Online / website
Key moments in the journey where your target audience will need or want to access information about the program. Without information at the right time, you risk the person losing interest, disengaging or getting confused.
Common points in a journey where someone will most likely have questions or require assistance throughout the process.
Addressing urban and climate challenges with the implementation of local greenery, such as trees, green corridors and vertical gardens.
Key moments where you can positively surprise and delight a program participants. These are noted in the experience map and a source of inspiration to make improvements.
Use the principles to help you set and maintain an overarching tone and vision of the program. Use these principles as an anchor point to help you navigate through the setup process and manage the program in the long-run. They can also be used to define a standard of success for your project.
How and when you want to interact with your target audience, what shape these interactions take and the tone of your messages will need to take.
A visualisation of the end-to-end process of your program. The map offers a bird’s eye view of everything that is required for a great and smooth experience. It highlights what can potentially influence an individual’s experience - both positively and negatively. Use the map to spot potential problem areas early and address them before they become an issue.
Pain points are potential bottlenecks or disruptions in the flow of the experience. These are usually noted in the experience map and a source of inspiration to make improvements.
These are the primary members of the program (selected from your target group.) You will design and deliver a program based on who your primary groups are and what is important to them.
A long-term project, such as your green infrastructure project.
Someone who will be responsible for managing the program from start to finish. The owner is the main point of contact for the program and - with the support from others - will make the final decisions on the activities and direction of the program.
Use the guide to help you and your community set up an independent and self-managed green infrastructure program for your local city. The process has been set up as a guide, encouraging you to work through each program component at one time.
A person or a group of individuals who have the most to gain from the program, feels the most passionate about the program, is prepared to commit time, effort and/or funds, and has a level of influence in the laneway.
This is what attracts your target group to the program. It addresses what is important to them.