Proudly demonstrate how the program will contribute to the wellbeing of those occupying a laneway, as well as, how the outcomes will benefit the city as a whole.
Share the background inspiration for the program and how it interlinks with other initiatives in the city, state or country. Be specific on how the program contributes to, for example, long-term environmental strategies and who will benefit from the outcomes.
Transparency here will only benefit you, as you’ll find it will encourage a more diverse audience to get involved. It opens up the ways potential participants hear about the program and how they can relate to it. Not everyone will share the same passion for laneway greening specifically, but they may have a strong interest in lowering carbon emissions in their neighbourhood.
To learn more read Step 4. Create an engagement strategy.
Research participants recognised the immediate value of improving the aesthetics of the laneway but many were unsure of how the initiative will otherwise benefit the city.
Whilst we’ve found that some individuals are aware of the Council-wide initiatives and strategies (e.g Urban Forest Strategy), they struggled to recognise if and how the ‘greening’ of a urban space feeds back to a greater objective or outcome.
We found it necessary to clearly communicate how the greening of a laneway was linked to the Urban Forest Strategy or the Council’s goal of zero net emissions by the year 2020.
This will also help combat a common current perception that the Council has a revolving door of new priorities and campaigns. Agendas seem to appear to change every six months and there is ‘less need to take it seriously’.
“I’m not sure what the goal is [of the initiative].”
“I know the Urban Forest Strategy, yes! So how is this linked to the strategy?”