A laneway is usually occupied by different types of people. Each group is unique in how they’d want to interact with the program and to what level they’ll want to get involved.
In order for the program to be successful, the process will need to be flexible to meet the varying needs and expectations of those involved in the program. Offer a modular experience that is tailored to your primary group.
For example, who your primary group is will define how you need to manage the design process (e.g. design of the laneway greenery). You will find varying preferences in the level of involvement in the design process.
To learn more read Step 1. Understand who your target group is.
There are numerous ways in which the Melbourne experience for ‘Green your Laneway’ can be customised.
It is important that the Council recognises the needs and interests of the target group to design future iterations of the program, resisting the temptation to standardise.
For example, members of Melbourne’s laneways expressed the importance of sharing the laneway's identity at the start, and referring back to it as an anchor point throughout the process. The identity can then also be used to directly inform the elements of the engagement strategy and the final design of the greenery.
“The design of the laneway needs to adhere to the character of the laneway”
We would advise to not involve program participants too early in the design process. Offer a concept to provide feedback on and to refine together as a group. This provides focus and encourages momentum in the program.